Nikhil Sharma, Author Profile

Nikhil Sharma runs data and operations for a DTC brand on Shopify and consults for Shopify brands on Meta and Google ads, conversion and AI automation. He writes case studies and implementation guides from accounts and systems he has run himself, all of it on nikhil.pro.

Two names, one author

Divyansh Sharma is his legal name and the name on the first edition of his first book. Nikhil is the name he has always used, and every book since, including the second edition of the first one, is published as Nikhil Sharma. Retailer and library listings may show either name for the same titles.

Books

The Ultimate Shopify Store Marketing Checklist: From $0 to $50,000 (2024). The marketing setup a new Shopify store needs, in the order to do it: Meta and Google accounts, Business Manager, Merchant Center, email, reviews, TikTok and the analytics to know whether it worked. Kindle and paperback on Amazon, with a German edition on Amazon.de. What is inside.

AI Workflows for Shopify: How a Tiny Team Runs a Big Store Without Losing Its Mind (2026). A story driven walk through the automations that let a small team run a large store, told through a fictional beauty brand rather than a checklist. Kindle, paperback and hardcover on Amazon. About the book.

Background

He started in ecommerce in 2015 with his own direct to consumer store, moved into running paid media for other brands, and since 2021 has been the technical lead for a DTC brand’s internal tooling: fulfilment, inventory, call analysis, reviews and the MCP servers that let the team query their own data in plain English. The case studies on the site, from a beauty brand’s first $50,000 to a $700K Q4, are the accounts behind the books.

He was born in Bohani, a village in Narsinghpur district, Madhya Pradesh, and is based in Bhopal.

Elsewhere

Goodreads author page, X, LinkedIn, YouTube. For speaking, press or a review copy, book a call or use the contact details on the About page.