Nikhil Sharma
Shopify growth, paid ads, and AI tooling — built with Gemini, Claude, GPT-4, and the right Shopify stack.
Get new posts in your inbox
Occasional notes on Shopify, paid ads, and what I learn. No spam.
Thanks — check your inbox to confirm.
Recent Writing
-
How to Connect Google Analytics to Claude with the Official GA4 MCP Server
Google ships an official MCP server for GA4. Fifteen minutes of setup and you can ask your Analytics property questions in plain English instead of exporting reports. The full setup, the PATH problem that breaks most installs, and the questions worth asking.
-
How to Connect Google Ads to Claude with the Official MCP Server
Google ships an official read-only MCP server for the Ads API. The software takes an hour. The developer token approval takes days, and the error message tells you nothing. The full setup, in the right order, plus the questions worth asking a connected account.
-
Why Meta Only Spends on a Few of Your Ads (Creative Similarity Explained)
You launched 30 ads and Meta spent on 4. It isn't a budget bug or bad luck. Andromeda collapses similar-looking ads into one Entity ID, so they compete against each other instead of expanding reach. Here is how to check your Creative Similarity Score and fix it.
-
Business Calls Showing Spam Likely? Here's How We Fixed It (US Guide)
How to stop your business calls being labeled Spam Likely on Android and iPhone. Google Business Profile, Free Caller Registry, Hiya, STIR/SHAKEN, branded calling, and DUNS, from someone who fixed it for a real DTC brand.
-
AI Workflows for Shopify: A Practical Guide From Things I've Actually Built
A working guide to AI automation for Shopify stores, covering customer support, review pipelines, call analysis, inventory, and carrier logistics. Written from systems I built and ran, including what broke and what I'd do differently
