Nikhil Sharma
Shopify growth, paid ads, and AI tooling — built with Gemini, Claude, GPT-4, and the right Shopify stack.
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Occasional notes on Shopify, paid ads, and what I learn. No spam.
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Recent Writing
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AI Workflows for Shopify: A Practical Guide From Things I've Actually Built
A working guide to AI automation for Shopify stores, covering customer support, review pipelines, call analysis, inventory, and carrier logistics. Written from systems I built and ran, including what broke and what I'd do differently
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The most useful AI I built wasn't customer-facing
Everyone wants the AI that talks to customers. The one that actually earned its keep for me was the one nobody ever saw.
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I Tried Shopify Rollouts. It's Not Ready Yet
Shopify's free native A/B testing tool lives under Markets > Rollouts. I tried to use it for a homepage test and ran into two problems that made me close the tab. Here's what it does, what it doesn't, and why I'm still paying for Convert.
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Shopify Quietly Rolled Out Agentic Commerce and llms.txt on Every Store
Shopify now generates an llms.txt file, agentic storefront tab, and Model Context Protocol endpoints on every store by default. Here is what they do, how to customize them, and what actually shows up in the ChatGPT and Copilot analytics.
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How I Automated CloudTalk Call Analysis With Gemini 2.5 for a Shopify Brand
The Shopify brand I help operate runs its phones on CloudTalk. Every call gets recorded, which is great in theory, except none of those recordings were doing...
