Nikhil Sharma
Writing about Shopify, paid ads, and the systems I build.
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Writing
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Shopify Quietly Rolled Out Agentic Commerce and llms.txt on Every Store
Tuesday morning a client pinged me about a new tab in their Shopify admin. Agentic Storefront. Sessions, orders, the usual columns — except attributed to Cha...
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How I Automated CloudTalk Call Analysis With Gemini 2.5 for a Shopify Brand
The Shopify brand I help operate runs its phones on CloudTalk. Every call gets recorded, which is great in theory, except none of those recordings were doing...
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What Google's UCP Protocol Actually Means for Shopify Brands Running Meta Ads
Or not so quietly. Google announced UCP at NRF 2026, co-developed with Shopify, Etsy, Wayfair, Target, Walmart, and endorsed by 20+ partners like Stripe, Ady...
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Building Our Own FedEx Fulfilment App for A Shopify Brand
At low order volumes, manual fulfillment is painful but survivable.
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How I Built a Free AI-Powered Meta Ads Monitor Using Google Sheets, Gemini & NotebookLM
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A Practical Shopify Meta Ads Strategy for Scaling in 2026
If you run a Shopify store in the US or European markets, you have likely felt the pressure intensify over the last 18 to 24 months. Rising CPMs, volatile RO...
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A Complete Guide to Meta’s Flexible Ad Formats
Ever feel like you’re creating a million versions of the same ad just to fit every placement (Feed, Stories, Reels, etc.)? It’s exhausting. The good news is ...
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Your Meta & Google Ads Are Running - So Why No Sales?
You’re running Meta and Google Ads. You’ve installed your pixels, launched your campaigns, and even tested new creatives. But sales aren’t scaling. You’re st...
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What is Meta Andromeda?
If you’ve been running ads the past few years, you know it’s been chaos. Apple n\ked targeting with iOS14.5, Meta rebuilt its engine, and now we’re in the An...
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When Should a Shopify Brand Hire a Facebook & Paid Media Growth Consultant?
If you’re a Shopify brand owner scaling past six or seven figures, you’ve probably asked: “Do I need a Facebook Ads freelancer, agency, or growth consultant ...
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You Don’t Have a Traffic Problem. You Have a Trust Problem
Everyone thinks they need more traffic.
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Use Sora, Google VEO & ChatGPT to Make UGC That Sells on Meta and Google Ads
User-Generated Content (UGC) has become one of the most powerful tools in digital advertising. Whether you're running Facebook or Google Ads, having UGC can ...
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How We Scaled a Shopify D2C Brand to $145K with ChatGPT and Meta Ads
The brand had what most D2C founders dream of: a product that worked, healthy margins, and a basic Shopify site. But performance had plateaued. Conversion ra...
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How to Get Your Products Featured in ChatGPT Shopping Results
OpenAI has introduced AI-powered shopping results inside ChatGPT, allowing users to discover and compare products directly through conversations. If you run ...
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$700K in Sales on Shopify Using Facebook, Google ads for Beauty Brand
2024 was a standout year, and Q4 was the crown jewel. By the end of December, I helped a client achieve almost $1 million in sales—a feat that was no acciden...
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Should You Use Facebook and Instagram Shops for Your Shopify Store?
Facebook is pushing Instagram and Facebook Shops (called as Website and Facebook Shop) a lot, and offering 20% or more incentives to merchants as well as cus...
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How I Increased ROAS from 3X to 23X for a Texas Based Shopify brand [Case Study]
I wrote Ella's Shopify case study some time back which got me A TON of messages and Reddit and on LinkedIn but I got busy with consulting, writing here and t...
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Q4 2026 - Facebook Ads Strategy for Shopify D2C Brands
Facebook has been down for everyone, not just us but it is doing some more changes under that can be beneficial for those that are affected.
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Track Calendly Meeting on Google Ads
I know why you're here. Most likely, you visited a website where the integration of Calendly with Google Analytics too confusing. You've come to the right pl...
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Etsy is Automatically Changing Processing Schedule for Store Owners
In an interesting take, Etsy is automatically changing the Shipping Terms (or Processing Schedule) for the Store-owners and sent an email that says:
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Should You Migrate From Etsy to Shopify?
I get it, on 13/03 Etsy sent an email to the store owners asking them to start having "Saturday & Sunday" to their processing schedule, and it is irking some...
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I wrote a Marketing Checklist Book for Shopify Brands
I have been thinking of writing a book for small business owners (Shopify Brands) for a very long time, compiling all the knowledge that I have gained from t...
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5 AI Tools That Every Shopify Store Should Have
Artificial intelligence is everywhere now; it's 2024. You're missing out if your Shopify store isn't utilizing AI tools. I've tried AI on some of my Shopify ...
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Real Estate Lead Generation using Facebook and Google Ads [Case Study]
Hi! I have been getting A LOT of hits and emails from Reddit specially after I published Ella's Shopify Case Study. The post alone has gotten 30k hits in a m...
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Why are my Shopify / Klaviyo emails going to SPAM?
Ugh! Another year, another set of requirements by another provider. Is that also what you’re thinking?
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How to Determine If Your Marketing Agency Is Worth Keeping?
It's 2024 now, I get a lot of emails from the visitors of the store asking if I can take over the store mostly saying: "Are they doing too bad, Nik", "Is my ...
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12 Shopify KPIs to Start and Grow your Shopify Brand
Are you a new shopify business owner who has just started running paid ads and can't keep up with too many metrics? I know it can be mind-boggling to look in...
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Creative Fatigue - 5 Ways to Fix Ad Fatigue on Facebook Ads
Is your Facebook ad performance gradually declining? Are you no longer achieving the purchases or leads you once did? Don't despair just yet. It's possible t...
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The Ultimate Shopify Store Marketing Checklist
You must have encountered numerous blog posts about setting up a Shopify store, configuring your shipping and locations, and establishing Shopify marketing s...
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How to Scale a Skincare Beauty Brand using Paid Ads
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How to Run Facebook Ads for Bakery
I have been getting a lot of messages from my North American clients asking me if I can run Facebook Ads for Bakery which made me think if I can help small-b...
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What is Advantage+ Shopping in Facebook (Meta) Ads?
I have gotten a lot of emails asking what is ASC+ or Advantage+ Shopping Campaign in Facebook (Meta) Ads, according to Facebook "Advantage+ Shopping uses mac...
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Facebook (Meta) Ads Not Recording Add-To-Cart or Purchases?
Meta has upgraded their ad algorithm to Meta Lattice after that several users have been facing several issues including ads being unstable and Meta Ads not r...
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How to Sell Christmas Wreath on Social Media [Wreath Marketing Guide]
Do you know that the Christmas Decoration Market in America is expected to reach 7.53 billion by 2030? That is according to Polaris Market Research, it is im...
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The Right Way to Grow Klaviyo Email List for E-Commerce Stores
How many of you who are running a Shopify Store put up all those banners and give them an X% discount just to have hope that they will buy someday? The chanc...
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Facebook / Meta Ads Performance Issue 2026
\[Views expressed are my own\]
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Agency or A Freelancer for Facebook Ads?
There are some factors that you should decide before hiring an agency or a Freelancer for your Shopify Business marketing.
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How to Make $1 Million in Shopify D2C revenue using Facebook and Google Ads
Outline: This article is part of a previous article where an E-Commerce store made $100K in less than a month using Facebook Ads a lot has changed after that...
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What I Learnt From Sourcing E-Commerce Products From China
So I have been running an e-commerce store which I scaled to 100K in less than a month for a very long time, not a drop-shipping particularly but we would or...
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The Good, Bad and Evil of Artificial Intelligence
There is no doubt that artificial intelligence (AI) is rapidly evolving and growing more sophisticated every day. With its ability to process and interpret v...
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How We Made $100K in Less Than a Month Using Facebook Ads
I will not sound like those fake 'Gurus' and will dive all into the strategy.
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My Learnings After an Year of Freelancer
Freelancing can be tricky, especially when you are new. You have no reputation and no word-of-mouth referrals. Nothing! And there you see a lot of jobs, but ...
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Things to Know Before Starting a Shopify Store
Read this if you're thinking of setting up a Shopify store
