Nikhil Sharma
Shopify, Meta and Google Ads, and the AI tooling underneath them. Case studies with the real numbers, written by the person who ran the account.
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Occasional notes on Shopify, paid ads, and what I learn. No spam.
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Recent Writing
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AI Customer Support for Shopify: What to Automate and What to Leave Human
Not the chatbot. The four places AI has actually paid off in a Shopify support operation: triage and tagging, the pre-call brief, call scoring, and reading a month of tickets for what is broken upstream. What stays human, and the one rule that keeps it from going wrong.
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Which Task to Automate First: A One Page Method for Shopify Teams
Not the most impressive task. The one the team does by hand a hundred times a day for ten minutes each. A scoring method on one page: frequency, minutes, how often it goes wrong, and whether the inputs are already in a system. Score your list, build the top one, measure for a month.
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I Connected Clover POS to ChatGPT. Here Is What It Can Answer
There is no official Clover MCP server, so I built one. The owner now asks sales, item and tips questions in plain English instead of waiting on someone to pull a report. What it took, what it costs, and the reporting problem it exposed along the way.
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Automate the Shopify Weekly Report with Google Sheets and Gemini
The Monday report nobody wants to build: orders, revenue, conversion, returning rate, refunds and ad spend in one sheet, pulled automatically, with a model writing the three sentences that matter. The same pattern as the ads monitor, applied to the store.
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Connect Shopify to Claude or ChatGPT with MCP: What Works Today
Shopify ships three official MCP servers and none of them answers the question store owners ask, which is about their own orders and inventory. What each server does, how to connect them, what Sidekick covers instead, and when a custom admin server is the honest answer.
