Nikhil Sharma
Shopify growth, paid ads, and AI tooling — built with Gemini, Claude, GPT-4, and the right Shopify stack.
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Occasional notes on Shopify, paid ads, and what I learn. No spam.
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Recent Writing
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I Tried Shopify Rollouts. It's Not Ready Yet
Shopify's free native A/B testing tool lives under Markets > Rollouts. I tried to use it for a homepage test and ran into two problems that made me close the tab. Here's what it does, what it doesn't, and why I'm still paying for Convert.
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Shopify Quietly Rolled Out Agentic Commerce and llms.txt on Every Store
Tuesday morning a client pinged me about a new tab in their Shopify admin. Agentic Storefront. Sessions, orders, the usual columns — except attributed to Cha...
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How I Automated CloudTalk Call Analysis With Gemini 2.5 for a Shopify Brand
The Shopify brand I help operate runs its phones on CloudTalk. Every call gets recorded, which is great in theory, except none of those recordings were doing...
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What Google's UCP Protocol Actually Means for Shopify Brands Running Meta Ads
Or not so quietly. Google announced UCP at NRF 2026, co-developed with Shopify, Etsy, Wayfair, Target, Walmart, and endorsed by 20+ partners like Stripe, Ady...
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Building Our Own FedEx Fulfilment App for A Shopify Brand
At low order volumes, manual fulfillment is painful but survivable.
