Nikhil Sharma
Shopify, Meta and Google Ads, and the AI tooling underneath them. Case studies with the real numbers, written by the person who ran the account.
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Occasional notes on Shopify, paid ads, and what I learn. No spam.
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Recent Writing
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Claim Your Business in ChatGPT: Business Hub, Verification, Insights and Agents
How to claim and verify a business in ChatGPT's Business Hub, launched November 2026: the two approvals, the four ways to prove the connection, the Persona identity check and what it unlocks, what Insights shows and what counts as a mention, the product feed and Shopify connection, business agents, and the terms to read before you claim.
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ChatGPT Ads Review: Targeting, Cost, Formats and What Is Missing
How to run ads on ChatGPT, from a conversion campaign I set up in OpenAI's Ads Manager beta for a DTC brand. The two ad types, the 32 and 54 character limits, the $25 daily minimum, context hints as the whole targeting model, customer lists as exclusion only, the pixel and event stream, and what a Meta or Google buyer will look for and not find.
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AI Customer Support for Shopify: What to Automate and What to Leave Human
Not the chatbot. The four places AI has actually paid off in a Shopify support operation: triage and tagging, the pre-call brief, call scoring, and reading a month of tickets for what is broken upstream. What stays human, and the one rule that keeps it from going wrong.
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Which Task to Automate First: A One Page Method for Shopify Teams
Not the most impressive task. The one the team does by hand a hundred times a day for ten minutes each. A scoring method on one page: frequency, minutes, how often it goes wrong, and whether the inputs are already in a system. Score your list, build the top one, measure for a month.
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I Connected Clover POS to ChatGPT. Here Is What It Can Answer
There is no official Clover MCP server, so I built one. The owner now asks sales, item and tips questions in plain English instead of waiting on someone to pull a report. What it took, what it costs, and the reporting problem it exposed along the way.
